Equestrian brand ANKY® to Bieman de Haas B.V.

Dressage rider Anky van Grunsven has reached an agreement with Bieman de Haas B.V. on the continuation of the successful equestrian brand ANKY®. Bieman de Haas B.V. will take care of the physical management, styling, production and distribution of ANKY®.

The ANKY® brand was founded in 1998 by Anky van Grunsven and her partner Sjef Janssen, out of the need for fashionable, comfortable and high-quality riding gear and related products. The brand has evolved into a global brand and is now sold in 30 countries, including Europe, Canada, Japan, China, Australia and the United States.

The extent and intensity at the Anky Education increase in such a way that Anky van Grunsven and her partner Sjef Janssen, partly due to personal circumstances, have decided to transfer the activities of ANKY® to Bieman de Haas B.V.

Bieman de Haas B.V., located in Boven-Leeuwen, was found in 1928. This solid family business has developed over the decades into one of the largest and leading equestrian wholesalers of Europe. Bieman de Haas B.V. is, amongst others, owner of the premium brand BR and supplies a wide assortment of equestrian products, ranging in various brands and price-quality levels.

The ANKY® brand shall be continued at the same level of quality and the positioning in the market shall remain qualitative high. Anky van Grunsven will remain closely involved with the styling, development and promotion of the ANKY® products.