Emblem Games Rio 2016 launched

The Rio 2016 Olympic Games emblem has been launched during the Copacabana Beach New Year's Eve party.

The new Rio 2016 Olympic Games brand was unveiled on Friday, December 31, at Copacabana Beach in front of almost two million people, as part of the Brazilian city’s popular New Year’s Eve celebrations. The brand translates the Olympic spirit and the nature, feelings, and aspirations of the athletes, Rio and the cariocas. Different countries, athletes and peoples are joined in a warm embrace – in an individual and collective move, which at a second glance, reveals one of Rio’s most beautiful icons, a vibrant Sugar Loaf, radiating joy, unity, celebration, and friendship.

“The Rio 2016 Games brand communicates passion and transformation. The passion cariocas and Brazilians, in general, have for sport and celebration. And the transformation the Games are already bringing to Rio and Brazil”, said the President of the Rio 2016 Organizing Committee Carlos Arthur Nuzman, underlining that the brand was designed as a sculpture, which also allows it to be displayed in three dimensions (3D).

The winning brand design was created by Tátil, a Rio de Janeiro design agency, selected from eight finalists, after a five-month selection process that initially involved 139 agencies.